Did You Get Pecked by the Penguin?

On April 24th Google released its Penguin update. The main purpose of this update is to put a stop to web spam in Google’s search re

Google declines to divulge specifics of its search-ranking algorithm, but it discourages paid links and low-quality website links. According to Google, the recent shifts in its algorithm, known as “Penguin,” will enhance the user experience and don’t punish businesses that follow its guidelines.

Matt Cutts, a Google Engineer, says, “The Penguin algorithm update was designed to reduce Web spam, which is when websites try to get a higher search ranking than they deserve by deceiving or manipulating search engines.” “In many cases, the affected sites had been spamming for a long time.”

So if you noticed a drop in your sites ranking you probably were pecked by the penguin. But don’t fret there are things you can do to recover.

Eliminate any instances of keyword stuffing, spun content, cloaking, and other “spammy” tactics. Make sure you create high quality content on your site, and your back-links use a “natural” anchor text distribution. Remove any back-links from low quality source

There are never any guarantees for gaining or regaining top search rankings and Google is notoriously tight-lipped about the exact signals it uses to detect web spam. However, following the above tips can help your chances.

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